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Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Pioneer App Radio officially unveiled

Pioneer has officially unveiled the App Radio that AutoWeek told you about earlier this month. Now that it's willing to talk, Pioneer claims that the radio and audio system is "the first in-vehicle product designed to utilize the processing power, storage capacity, network connectivity and apps of the iPhone and iPod Touch as the primary source for its information and entertainment capabilities." That does sound a lot like what Mini Connected and, in a more platform-agnostic sense, Ford Sync are doing. Pioneer said it couldn't speak to the similarity of those systems, but Ted Cardenas, director of marketing for Pioneer's car-electronics division, briefed us on installation of the device and what Pioneer is doing to minimize driver distraction.

Suzuki S-Cross Crossover SUV: Paris 2012

Suzuki has revealed the S-Cross crossover / SUV at the Paris Motor Show. The S-Cross will replace the SX4 and go on sale in 2013. The Suzuki S-Cross – a compact crossover come SUV – was teased ahead of its debut at Paris 2012 today, and a decent offering it looks.