Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Volvo tests flywheel technology to cut fuel use

Volvo is testing flywheel technology--being used in Formula One racing to give cars an extra boost--as a technology that could help cut fuel use in future cars by as much as 20 percent. Flywheels recapture energy normally lost as heat during braking. That energy can then be used to help propel the car.

Daihatsu hits Indonesian show with eight new concept cars

Daihatsu has launched a product offensive on the Indonesian International Motor Show in Jakarta, with eight concept cars all based around the theme ‘Compact ECO Mobility Best Friend'. As their endearingly Jenglish theme suggests, each of the cars is as compact as possible – Daihatsu is best known for producing Kei cars for its domestic Japanese market. (Incidentally the company's Tanto remains the most adorable of the Kei breed.) The UFC 2 (the blue car) is an evolution of the UFC that was show in 2012 and manages to squeeze seven seats into is handsomely contemporary body.