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Toyota uses cash offers in bid to get rolling

Coming off a sharp sales decline in December, Toyota Division is trying to lure buyers into showrooms with new cash offers for customers and dealers. Even the Prius is getting support, after having been excluded from the brand's lavish incentive program in the last quarter of 2008. Toyota put $750 in dealer cash on the hood of the hybrid car.

Kia's Forte Super Bowl ad features violent android lady

There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.

Toyota GRMN Sports Hybrid concept

Toyota is set to unveil its GRMN Sports Hybrid Concept II at the forth-coming Nürburgring 24-hour endurance race taking place this weekend. GRMN is an abbreviation of 'GAZOO Racing tuned by MN'. Gazoo being the Japanese motorsport specialist that has a loose affinity to Toyota following a collaboration on the iQ city car, whilst MN makes reference to ‘Meister of Nürburgring' or Hiromu Naruse; the Toyota test driver tragically killed behind the wheel of a Lexus LFA last year.