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Zagato TZ3 Stradale pays tribute to Alfa Romeo with Dodge

Styling house Zagato's tribute to the 100th anniversary of Alfa Romeo began with the release of its one-off TZ3 Corsa in 2009 and will end with the unveiling of its version of theTZ3 Stradale this year. Less than a month after we learned that Zagato was working on its new TZ3 Stradale, the company has released the first photos and details of the car alongside its Corsa cousin. While the TZ3 Corsa was more of a track car, the TZ3 Stradale is an avant-garde tribute to the Alfa Romeo and Zagato's street-legal heritage.

Fifth Gear on TV – the Return

Fifth Gear Returns to TV in April with a new format Fifth Gear was everyone’s second favourite car show on TV. And that second favourite label seemed to be its undoing when FIVE decided last year to ditch the show after it failed to make any impact on the ratings against everyone’s favourite car show on TV – Top Gear. But FIVE (channel five if we ditch the trendy CAPITALS) have had a change of heart, done a syndication deal or two for Fifth Gear and are putting together a new series (they’ve actually commissioned two of them) which should hit TV screens at the end of next month.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.