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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

College Exhibition: Coventry Degree Show 2006

Transportation and product design students at Coventry University in England recently displayed their work in the school's summer degree show, one of the two graduation shows per year. A total of 74 students graduated in various fields including Automotive Design, Transport and Product Design, Vehicle Design, Boat Design and Consumer Product Design. With such a large body of graduating students, Coventry have wisely chosen to introduce a separate 'Selected Works' show this year for industry guests, which also opened to the public for one week at the end of June.

Maybe Not So Absurd

The big luxury utes are coming, and I've been thinking about them quite a bit lately. In particular, I speak of the Bentley EXP 9 F, the Lamborghini Urus and the Maserati Kubang. At first glance they seem illogical; they're all imposing and, each in its own way, over the top.