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Interactive Audi Cam smoothes car repairs

Audi Cam system – now rolled out across Audi’s UK dealer network – smoothes repair flow decisions for customers. Last year Audi introduced Direct Reception technology across its dealer network, allowing customers to see and speak to the mechanics (sorry, technicians) as they work on a car. It’s a good way to pass the time if you have the time in the first place to sit in a dealer’s reception whilst your car is worked on, but it always seemed more a gimmick than anything else; a bit like the ‘Celebrity Chef Kitchen Table’ fad.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

BMW, Toyota to jointly develop a sports car

BMW and Toyota Motor Corp. on Friday said they will develop a sports car together and cooperate in fuel cell technology, powertrain electrification and lightweight technologies. BMW CEO Norbert Reithofer and Toyota President Akio Toyoda signed an initial agreement at BMW's Munich headquarters to expand long-term strategic collaboration between the two automakers.