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EV car maker Aptera shuts down

Automotive startup company Aptera Motors, promoter of the weirdly styled, three-wheeled 2e electric car, shut down on Friday, saying it was out of money. The company said it was unable to raise funds from private investors that would have kept it going until it received a $150 million loan from the Department of Energy's Advance Technology Vehicle Manufacturing program. "This is a difficult time for everyone connected with our company because we have never been closer to realizing our vision," CEO Paul Wilbur said in a statement.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW's N20 engine--four cylinders, more power

More power, greater torque, reduced fuel consumption, lower tailpipe emissions and less weight--but better? Before driving the BMW X1 xDrive28i, the first model to feature the German carmaker's new turbocharged 2.0-liter four-cylinder gasoline engine, we weren't so sure. The new engine, known as the N20 and set to lead a return of four-cylinder BMW models to North America for the first time since 1998, has been conceived to (indirectly) replace the company's long-running naturally aspirated 3.0-liter inline six-cylinder.