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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Volvo V60 Plug-in Hybrid: Production to double to cope with demand

It’s particularly appealing if you like a car with a decent turn of speed – the V60 will do 0-62mph in 6.1 seconds – like the reassurance and practicality of 4WD – the V60′s electric motor drives the back wheels – drive in to London on a regular basis – the 48g/km emissions are congestion charge free – and get taxed as BIK from your company. If all those apply – and you already appreciate the Volvo V60 is a very good car to start with – then the V60 plug-in hybrid is a bit of a no-brainer, even with a headline price of nearly £50k (which gets within £6k of an equivalent non plug-in after the taxpayer has chipped in). It seems that many buyers agree, and Volvo is being inundated with orders.

Mustangs rule at Fabulous Fords Forever

Mustangs ruled the day at the 29th annual Fabulous Fords Forever car show. “This is the Mustang year,” said Fabulous board member Marc Bodrie. “From 12 months ago, we knew we were going to center this show on 50 years of Mustang.” You could argue that every year is a Mustang year at FFF, with the storied two-door often making up more than half the entries.