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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Aston Martin Rapide S arrives with 550 horses

Aston Martin is replacing the four-door Rapide with the Rapide S, which gets minor styling tweaks and extra power. Just as they did with the new DB9, Aston Martin has made the new Rapide S a more aggressive car, with small styling tweaks like a new grill and a small spoiler at the back, some minor trim tweaks with the addition of Piano Black trim and a new duotone black and red leather trim, and an optional carbon fibre pack for exterior highlights. Under the skin, the Rapide S is still based on Aston’s VH platform, but it does get the latest Gen 4 tweaks including new adaptive dampers with Normal, Sport and Track modes, tweaked dynamic stability control (DSC) and the latest AM11 engine dropped by 19mm for a lower centre of gravity.

Vogon poetry: Mercedes-Benz shows off S63 AMG Coupe

Depending on your taste for the "crown of literature," the above video is either barbaric hokum or sublime wordplay -- image-laden poetry, in AABB rhyming scheme, appealing to car enthusiasts making full use of their expensive English majors. "Darkness has a companion tonight," reads the passably Vincent Price-ish voice of a poem written exclusively for AMG by a "Betty Stewart," over sounds of the Mercedes-Benz S63 AMG Coupe roaring mellifluously across abandoned runways and through the world's largest parking garage. "Small creatures prick ears and tremble with fright.