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Missed Shift? American Top Gear struggles to find its own identity

"What happened to Top Gear?" my favorite bartender asked this past weekend. "Somebody took the BBC's scripts and wrote Tanner, Rutledge and Adam over cues which previously said Jeremy, Richard and James," I replied. It's an easy sideswipe I admit, but for me--and I'm guessing for the automotive enthusiasts who constitute AutoWeek's audience--it largely tells the tale.

Audi A1 1.6 TDI nips below 100g/km Co2

Audi A1 1.6 TDI - beat the congestion charge It’s of no use whatsoever for anything that actually matters, but getting below 100g/km Co2 is a big marketing deal for any car maker. Which is why Audi has been busy tweaking the Audi A1 1.6 TDI. Since launch, the A1 1.6 TDI has been churning out 105g/km which, although it’s all of tuppence a week, gets charged VED simply because the government has decreed Co2 to be the measure of a car’s frugality (it’s not).

MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.