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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

Range Rover Evoque – Driving footage

Range Rover Evoque - Streets of London Video Back in August, after Land Rover had unveiled the Range Rover Evoque at KP but before we got the mountains of bumph from LR giving us the inside leg measurments of the Evoque, we had a nudge from LR towards some ‘Spy’ shots of the Evoque out filming in London. As we suspected at the time, that was just LR PR doing their job. But as our beady little eyes spotted different back ends on the Evoques in the ‘Spy’ shots we thought it worth the story.

2013 Mercedes SLS Electric Drive: Paris 2012

The electric SLS – the Mercedes SLS Electric Drive – has been shown at Paris 2012 ahead of a 2013 launch. Mercedes are billing the electric SLS as the most powerful production electric car in the world, and with an output of 740 horses from its four electric motors – one at each corner – that’s no surprise. That output – and a torque figure of 738lb/ft – makes the electric SLS a whole heap more powerful than its ICE counterpart and allows it to get to 62mph in 3.9 seconds.