Nos Yamaha Suspension Bolt 1977-2011 Ex Sr Ss Vt Pz Br Vx 90109-08559-00 Qty2 on 2040-parts.com
Lockhart, Texas, US
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Chevrolet Nova 'Innovator' wins Goodguys award
Tue, 12 Jul 2011Alex Covington knows that picking the proper street machine takes time. Many fit the basic bill, but few stand up to the scrutiny of the judges at the Goodguys Optima Batteries Street Machine contest. His customized 1967 Chevrolet Nova, named Innovator, rang all the right bells on July 9 when it won the 2011 Street Machine of the Year award.
Audi TT GT4 concept (2010) first official pictures
Mon, 29 Nov 2010Audi has unveiled the new TT GT4, its latest racing machine, available for a cool €120,000. The Audi TT GT4 concept, based on the production TT, got its first shakedown at DTM season finale race in Shanghai at the weekend, with five-time Le Mans winner Frank Biela at the wheel. This TT is the work of the Technical Development and the Production divisions of the German firm's Quattro division.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.