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Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Suzuki Regina, Q-concept, Swift EV (2011) first pictures

Suzuki is showing its vision for an aerodynamic city car at the 2011 Tokyo auto show: the regally named Regina. It's pitched as a radical 'next-generation global compact car', which sounds suspiciously as if it could have production intent. The new Suzuki Regina is all about minimalism: it weighs just 730kg, so it only requires a small capacity petrol engine, which brings emissions down to 70g/km and appetite for unleaded at a rate of 90mpg.

Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.