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Ferrari launches Tailor-Made program

Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.

Vast Private Collection To Go Under The Hammer

AN AUCTION of more than 1,000 lots all from the same collection is due to go under the hammer later this month. The collection belongs to Michael Banfield, who has amassed a huge collection covering the history of the car in the UK. Among the earliest cars for sale are a 1904 Mors Roi de Belges, which is in perfect working order, ready to be used and is estimated to make £500,000.

Audi A1: American buyers not ready says U.S. chief De Nysschen

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn't ready for premium subcompacts such as the Audi A1, which goes on sale in Europe later this year. In an interview with Automotive News on Monday, de Nysschen said Audi is "seriously looking" at bringing the A1 to the United States in the car's next generation six to eight years from now. Bringing it here earlier could damage Audi's efforts to build widespread recognition for the brand, he said.