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Honda Small Sports EV Concept

Honda has released these renders of the Small Sports EV Concept it hopes will be the star of the upcoming Tokyo Motor Show. Very few details of the compact sports car have been revealed, but it looks to be similar in size to the Mazda MX-5, but with an almost monovolume silhouette, with virtually no transition from hood to windscreen at the front and a pair of buttresses that extend from the top of the seats to the trailing edge of the rear deck. The front mask features full-width blue lighting and a glazed 'grille', which appear to becoming visual identifiers for EVs.

The biggest James Bond car exhibition…in the world!

James Bond Car Exhibition 2012 Nothing has defined the James Bond franchise – the film franchise, that is – in quite the same way as its cars. So what better way than to have the biggest James Bond car exhibition – in the world – to celebrate fifty years of James Bond films? That’s exactly what is being planned by the National Motor Museum at Beaulieu and EON Productions (they of the James Bond films), who plan to exhibit more James Bond cars in one place than ever before – and for the whole of 2012.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?