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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Lexus IS F ends production to make way for the new Lexus RC F

The Lexus IS F is no more The Lexus IS F was the car Lexus hoped would take the fight to cars like the BMW M3. But in the 7 years the IS F has been on sale it’s only managed to shift around 11,000 units, partly because it just didn’t have the dynamics or power of the M3, but also because few yet consider Lexus a ‘Performance’ brand. So the Lexus IS F has now ended production after a less than stellar sales showing, and Lexus are instead pinning their hopes for a credible M3 beater in the new RC F.

Late to the Fiesta: Ford offers $50 gift cards to buyers whose cars are late

Ford is giving a $50 Ford gift card to buyers of the 2011 Ford Fiesta who have had to wait longer than expected for their vehicles to be delivered. Ford spokeswoman Angie Kozleski confirmed that the company was giving the MasterCard gift cards to customers who ordered the new Fiesta, calling it “a token of our appreciation for their patience.” Ford couldn't disclose how many cards it is distributing, but said retail customers who reserved or placed an order for the new Fiesta would receive one. Fiestas have been slow to get to dealerships after a hurricane that hit Mexico in June crippled rail lines used to ship vehicles made at Ford's plant in Cuautitlan, near Mexico City.