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‘GEN Y 2012 – Express Yourself’ contest launched

Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020. The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest. The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality." The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements." The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.

Oscar Mayer unveils Wienermobile food truck

Restaurants on wheels have been taking over the eating scene in many major cities, but Oscar Mayer's Wienermobile might be the original "food truck." Now the company is embracing the growing culinary trend with a new version of the iconic vehicle that will dole out hot dogs from its mobile kitchen. The launch of the food truck marks the 75th anniversary of the Wienermobile. Celebrity chef Tyler Florence, host of TV series The Great Food Truck Race, partnered with Oscar Mayer on the unveiling of the vehicle in New York's Times Square this week.

Ford rolls out 2010 model line

Ford's big stars for the 2010 model year are obviously the Mustang and Taurus. But less flashy--and perhaps nearly as important--are more subtle improvements throughout its product portfolio, including nicer interiors and a fine-tuned version of Sync that could help the Blue Oval win customers and improve its image in the marketplace. The idea is to fortify its lineup with refinements "experienced immediately in a five-minute test drive," said Derrick Kuzak, Ford's group vice president of global product development.