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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Mind-powered ‘Emotiv’ car safety system tested

c Mind-controlled car (c) Getty-Ford ‘Neuroengineering’ company Emotiv has created a ‘mind-powered’ headset that can detect when a driver is distracted and automatically slow down the car, in an effort to improve safety. The Australian firm has already brought its most recent mind-controlled device to market – the Epoc headset. It’s this high-tech brain activity monitor that has now been adapted to determine how hard a driver is concentrating on the road ahead.

Ford B-Max: A grown up Fusion

Ford B-Max bows in at Geneva The latest Ford Fiesta is one of our favourite small cars. Probably because it doesn’t feel like a small car, more like a down-sized Focus. Which makes it very good.