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Who's Where: Fabio Filippini appointed Design Director at Pininfarina

Famed Italian coachbuilder Pininfarina will soon welcome a new Design Director into the fold. Fabio Filippini, an Italian who has worked in France, Japan and Spain, will join the design house from April 1 2011, filling the roll previously vacated by Lowie Vermeersch late last year. Fabio Filippini joins Pininfarina from his previous role as Vice President of Interiors at Renault Design.

Ford Fiesta (2011) US Spec leaks

Pitures of what appears to be the 2011 US Spec Fiesta have leaked ahead of launch Ford have played a long game with the introduction to the US market of Europe’s favourite small car – the Ford Fiesta. They’ve run a very savvy social media campaign and had a whole heap of Fiestas running round the US in the hands of bloggers and other social media types – The Fiesta Movement – to get coverage for the Fiesta ahead of its launch at the LA Auto Show this week. But it looks like Ford in Canada have jumped the gun this afternoon and let loose pictures of the US spec Fiesta before its official reveal.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.