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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Mazda MX-5 Kuro Special Editions

Mazda has released yet another special edition MX-5 for the UK market in the guise of the Mazda MX-5 Kuro.  Yes, it’s yet another special edition MX-5, this time the Mazda MX-5 Kuro which comes as either a 1.8 litre soft top or a 2.0 litre Roadster Coupe. It seems the Japanese like the idea of ‘Black’ Special Edition cars as much as we do in the West (Kuro means black in Japanese), with the last ‘Kuro’ special being the Nissan Juke Kuro. But oddly Mazda are offering the MX-5 Kuro not just in black but also in Velocity Red Mica and Crystal White Pearlescent, with the ‘Kuro’ bits referring to the Brilliant Black roof, door mirrors and dark gunmetal 17″ alloys.

Audi RS5 (2010) – brochure leak

The entire Audi RS5 brochure has leaked out We’ve been expecting Audi’s hot A5 – the Audi RS5 – for a bit longer than we initially expected. We ran a few stories last year on the Audi RS5 testing at the Nurburgring, and the general consensus was that it would turn up at Frankfurt in September and be in showrooms early in 2010. But that didn’t happen.