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Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Crunch watch Feb 09: the auto industry in crisis

By Tim Pollard, Ben Pulman and Ben Whitworth Motor Industry 02 March 2009 18:11 Monday 2 March• The Volkswagen Group announces a 5% rise in sales revenues in the 2008 tax year and a 3% increase in operating profits, up to €6.3 billion. Chairman Martin Winterkorn said the group's multi-brand strategy and low CO2 cars had helped sustain sales, although he admitted that 2009 would see a fall in demand and revenues (Volkswagen) Friday 27 February• Jaguar Land Rover announces a significant order for 13,000 cars from a Chinese business. It's a morale boost for JLR which has been hit by a slump in demand with the global slowdown (BBC News)• Opel this afternoon agreed to a restructuring plan designed to save as many jobs and factories as possible – but it needs a €3.3 billion lifeline from the state.

Daimler & BYD reveal the Denza EV Concept: Beijing 2012

Denza EV Concept The partnership between Daimler and BYD in China has revealed its first fruit – the Denza EV Concept - at the Beijing Motor Show. It’s just a few weeks since we learned that Daimler and BYD had come up with a name for their joint venture in China to produce New Energy Vehicles (basically EVs). Denza – or Tengshi, in Chinese – seeks to take Daimler’s expertise in car making (and they do claim more than any other car maker on the planet) and mate it with BYD’s undoubted expertise in electric cars to build a car company that only produces new energy vehicles.