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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Wolfgang Bernhard will take key post at Mercedes-Benz

Wolfgang Bernhard will take a key role at Daimler AG's Mercedes-Benz Cars unit, the company said today. Bernhard will join Daimler's management board with responsibility for Mercedes-Benz Cars' production and procurement and for the Mercedes-Benz vans division, a statement said. Bernhard, 49, was Daimler CEO Dieter Zetsche's right-hand man at Chrysler before Daimler sold its former U.S.

Range Rover Evoque production starts

The First Production Range Rover Evoque rolls out at Halewood You could be forgiven for thinking that the Range Rover Evoque was already in production. But you’d be wrong. The apparent plethora of Evoques which have turned up at every car event of 2011 – and a fair few non-car events too – are all pre-production models, built by Land Rover to promote their forthcoming baby Range Rover.