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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Scrappage helps UK car sales in October

Scrappage Scheme sales accounted for 20% of sales in October Despite our reservations about the Scrappage Scheme, it does seem that it has inspired buyers in to showrooms in the last few months. And October has recorded a year on year increase of 31.6%, although total car sales are still down over 12% on 2008 figures. October saw a big rise in new cars sales to private buyers with sales rocketing by 86%, and there were rises in the fleet and business market.

Toyota to build Tesla-powered RAV4 EV in Canada

Toyota RAV4 EV - Made in canada There was a bit of a kerfuffle last month when a Toyota man went on record to say that Toyota would not be making an electric RAV4 that you and I could buy and that instead the electric RAV4 would be “…focused on very strategic applications”. We took that to mean business fleets. But it soon transpired that the Toyota man - Toyota’s National Business Planning Manager – has not been speaking with the authority, and Toyota were quick to respond by saying “…2012 RAV4 EV will definitely be sold to the general public”.