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Volvo S60 (2010 / 2011) details

Volvo has released much more detail on the 2010 S60 The new Volvo S60 has been on its way for a very long time. We had the concept S60 at the Detroit Motor Show at the start of 2009 and Volvo teased the 2010 S60 (as they would) at the end of 2008. But the reveal proper is closing in (Geneva Motor Show next month) so we now have a raft of information from Volvo and some new S60 photos.

Mitsubishi Lancer

The 2008 Mitsubishi Lancer will be unveiled at the Detroit Auto Show. With styling already hinted at by the Concept-X and Concept Sportback of 2005, the illustration released by Mitsubishi remains largely faithful to these showcars. The trim of the Down-Road-Graphic modified only slightly; this now gives the front a six element graphic, and chrome is also used.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.