Oem Factory 05 06 Hyundai Tiburon Wheel Rim 16 X 6-1/2 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Formula E HQ set for Donington

THE NEW global all-electric racing car series Formula E is to have its headquarters at England’s Donington Park circuit. Construction of the multi-million pound facility has started, with a view to making the facility the home of testing and development for the series’ battery-powered cars. There will be ‘state-of-the-art’ facilities for all 10 Formula E teams as well as workshops, offices and stores.

Rinspeed Dock 'n' Go

Geneva 2012 will see the ever-present Rinspeed display its latest creation, the ‘Dock+Go' concept. Brainchild of the Swiss automotive visionary Frank M. Rinderknecht, the Dock+Go is a modular mobility system that revolves around the idea of automotive ‘backpacks'.