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BMW Zagato Coupe (2012): first official pictures
Tue, 29 May 2012This is Zagato's take on a modern Bavarian sports car: the BMW Zagato Coupe, based on the Z4. Handcrafted as a one-off by the famous Milanese coachbuilders, it takes pride of place at the Villa d'Este Concours in Italy. What makes the BMW Zagato Coupe so special?
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
New Denza EV brand to be launched by Daimler-BYD joint venture
Wed, 28 Mar 2012Mercedes-Benz sources have confirmed that Daimler and BYD Auto's Chinese joint venture is set to launch Denza, a new zero-emissions brand. The first Denza will be unveiled at next month's Beijing motor show and is based on the underpinnings of the first-generation Mercedes-Benz B-Class W245. The car's design is believed to have been undertaken by Daimler's Advanced Design Center in Beijing, led by Olivier Boulay.