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MINI John Cooper Works Countryman: The mad MINI marketing begins +video

MINI John Cooper Works Countryman with a man on the roof - Expect the Unexpected With the debut of the MINI John Cooper Works Countryman at Geneva 2012, MINI starts its marketing with another off-beat video. If there’s one things that’s a certainty in the world of MINI – apart from a new variant every four days – is that any new launch gets promoted with slightly bizarre videos. And the new MINI JCW Countryman is no exception.

VW debuts Twin Up! Concept at Tokyo Motor Show

Volkswagen introduced the newest member of the XL1 family at the Tokyo Motor Show, the Twin Up! Essentially the plug-in hybrid version of the Up!, this four-seater concept car shares some of its drive system with the Volkswagen XL1 including its dual-clutch automatic transmission, diesel engine and electric motor. The Twin Up!

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.