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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Mercedes E Class gets AMG Pack

Mercedes quietly unveiled the 2009 Mercedes Benz E Class at Detroit. Quietly, because it wasn’t actually planned, but due to details leaking out ahead of the show, it seems Mercedes decided they may as well get the reveal over. Bigger than the last generation E Class, the new E Class gets a complete styling overhaul, with a new style in keeping with Mercedes more recent ‘Family’ looks.

New Porsche Macan Revealed: Los Angeles Auto Show (video)

The Porsche Macan (pictured) has been revealed in LA The Porsche Macan has been revealed at the Los Angeles Auto Show, although Porsche’s endless teases for the baby Cayenne mean we already know much of what’s on offer in the Cayenne. The styling is very much ‘Baby Cayenne’, and no one is going to think the Macan is anything other than a smaller Porsche SUV with its very familiar looks. The Macan is smaller than the Cayenne – 146mm shorter and 16mm narrower – but it is bigger than the Audi Q5 on which it’s based (70mm longer and 24mm wider – lower too by 30mm).