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2012 Scion iQ priced at $15,995

As journalists including AutoWeek's own Michelle Koueiter flog the new 2012 Scion iQ in California, pricing information has made its way back to the Midwest. The Scion iQ will cost $15,995, including destination, when it hits dealerships. The car will be released in four phases, starting with the West Coast in October.

Saab appoints North American administrator, prospects darken

Saab has appointed an outside administrator to oversee its business in North America and the potential wind-down or sale of the company if its parent operations can’t emerge from bankruptcy. The move was announced on Wednesday afternoon by Saab North American COO Tim Holbeck as the company’s future remains uncertain. McTevia & Associates, a management and financial-consulting service with offices in suburban Detroit and Florida, is the administrator.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.