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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Lamborghini LP700-4 – Name confirmed!

Lamborghini LP700-4 - Name Confirmed (click for larger image) This week – and today in particular – has been all about the Detroit Motor Show. But one absentee from Detroit is Lamborghini, which we guess lets them off their promise to bring a new car to every motor show. But despite not forking out for a stand or showing up with a new car, they have been forthcoming today with nmore detail on the replacement for the Murcielago.

Porsche 911 GT3 R hybrid back to racing in 2012

Porsche will return to the track in 2012 with the third generation of its rolling laboratory, the 911 GT3 R hybrid. The company continues to push its technology, noting its future in the sport. “There is no way around the hybrid technology in motorsport,” said Wolfgang Hatz, board member for research and development.