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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

The Viper Lives!

The Dodge Viper has been saved by Fiat and will continue in production. The real problems for GM and Chrysler were their appalling high-volume cars, stuck at least a decade behind Europe in both styling and efficiency, they were an accident waiting to happen. And the meltdown in car sales worldwide, coupled with the jump in gas prices in the US (which has now gone), signalled the end of the old ways.

New pictures: Audi A2 concept

Audi is set to give its A2 concept a public debut alongside its Urban concept at this year's Frankfurt motor show in the manufacturer's latest exploration of electric mobility. The A2 concept study revolves around the concept of space, with the vehicle having been developed with plenty of room for four people even with the car being 3800mm long, 1690mm wide and 1490mm high. The car is very much designed to impress aesthetically as well as improving the company's green credentials.