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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

When car design meets Art Nouveau

Gray Design has revealed a new concept car called the Nouvair, inspired by the Art Nouveau design movement. The Nouvair, a retro-looking coupé complete with a long hood and trailing rear end, takes inspiration from the techniques and flowing lines favored by one of the pioneers of the movement, Czech painter and decorative artist Alphonse Mucha. Despite the release of five pictures, Gray Design didn't reveal any technical details, just confirmation of its name and its inspiration.

Olympic cyclist races against Skoda Octavia vRS

OLYMPIC GOLD medallist Ed Clancy took on a challenge of two wheels versus four testing his downhill racing skills against the Skoda Octavia vRS in a race against the clock. Covering a section of the famed Southern Borders Loop, part of the Tour of Britain stage one route, the race centred on a short, but brutally steep, hill climb with five major corners. To even the odds, Ed Clancy raced downhill from a rolling start whilst the new ŠKODA Octavia vRS raced uphill from a standing start.