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A fun car steers brand loyalty, study shows

Car buyers stick with their current brands if the automaker builds fun-to-drive vehicles, a customer-retention study revealed. The J. D.

2013 Audi A3 Sportback revealed (+video)

Audi has revealed the 2013 A3 Sportback ahead of a Paris 2012 debut, the five door version of the new A3. The new A3 Sportback is bigger than both the new A3 – by 35mm – and the old A3 Sportback – by 58mm – and it get a bigger boot than both – 380 litres with the seats up and 1220 litre with the seats down. There’s not a lot to say about how it looks, because it looks just like the new A3 with an extra pair of doors and a set of roof rails, but that extra length does mean a small amount more legroom in the back.

RCA Citroen/Exa Double Challenge project

Second year students at the Royal College of Art in London revealed a series of projects at their interim degree show last week. Developed in collaboration with French automaker Citroen and the Exa Corporation, a leading supplier of aerodynamic software, the Double Challenge project asked students to design an ultra-compact model that could establish a unique Citroën e-vehicle aesthetic for the future, all while adhering to certain aerodynamic criteria that would not only reduce energy consumption and ensure stability at speed, but also visually communicate efficiency through its design. The project, which kicked off in October last year, was closely followed by representatives from Citroen and Exa, who examined each of the projects and chose a winner, Heikki Juvonen, at the event last week.