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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

La Ferrari Leaks: The new Ferrari F150 arrives a few hours early

We have the first picture of the new Ferrari F150 – which looks to be named ‘LaFerrari’ – and some specs too. Update: LaFerrari now revealed, so we’ve published the photos above here too and there’s detail and video of LaFerrari on the link. The new Ferrari F150 is due to be revealed in a few hours and take on the McLaren P1 for the star of the 2013 Geneva Motor Show gong.

Mastretta MXT: Orders UP thanks to Top Gear

Mastretta MXT - orders UP since Top Gear 'Insult' You might reasonably have thougt that Top Gear’s recent Mexican stand-off would have had the butt of its joke – the Mastretta MXT – suffering a severe downturn in sales. After all, according to Mexican Ambassador to London -Eduardo Medina-Mora Icaza – the Top Gear insults aimed at his country – and at Mastretta – were ‘Bigoted and Ignorant’. Which, if the comments had been anything other than a feeble attempt at a joke on national stereotypes, may have been an appropriate response.