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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Audi RS5 (2010) first official pictures

This is the new Audi RS5, a £60,000 super-coupe with a high-revving 4.2-litre V8 and a 174mph top speed. It's Audi's riposte to the BMW M3, and we'll see it in the metal at next week's 2010 Geneva motor show. Under the bonnet is the same naturally aspirated 4163cc V8 that powered the old RS4 and is currently found in the R8, but Audi’s Quattro GmbH division – responsible for all of Ingolstadt’s RS models – has squeezed an extra 30bhp out of the engine. That means the high-revving, direct-injection 4.2-litre V8 produces 444bhp at 8250rpm, along with 317lb ft from 4000 to 8000rpm.  That power is sent through a seven-speed S-tronic gearbox to all four wheels, and with the Launch Control system engaged it’s enough to propel the 1725kg coupe to 62mph in 4.6 seconds, before powering the RS5 on to its 155mph limiter.

Porsche Macan gets Sport Design Package & Sport Classic alloys option

The new Porsche Macan Sport Design Package The new Porsche Macan is now just finding its way on to UK roads – and is so popular, and in such short supply, it’s commanding a premium – and Porsche is already extending the options available for the Macan with a new Sport Design Package and 21″ Sport Classic alloys, amongst the new offerings. The Sport Design Package for the Macan include a body kit that titivates the front end, side sills, the back end and side blades to make the Macan look more purposeful and adds a paint job for the back spoiler. The body kit parts can either be body colour or high gloss black.