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Arctic cat banner flag sign limited edition 4x2 ft!Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Michelin Challenge Design 2009 preview
Wed, 07 Jan 2009Michelin has released details of three more contenders which will be displayed at the Michelin Challenge Design exhibit at the 2009 NAIAS next week. The stand will feature 11 scale models and 24 two-dimensional drawings that were selected by a jury of top automotive designers. Among these are Raquel Aparicio’s Soft Vehicle, Fernando Gomez’s Packard concept and Niels Grubak Iversen and David Goncalves’ Phoenix concept.
Daihatsu to debut three Kopen concepts in Tokyo
Thu, 31 Oct 2013Three new Daihatsu Kopen concepts have been revealed ahead of their unveiling at next month's Tokyo motor show. The blue and orange concepts are the RMZ model – although they feature slight differences – while the green car is the XMZ model. The concepts measure in at 3,395mm long, 1,475mm wide and 1,275mm tall and, like the recently discontinued Copen, fit into the Japanese ‘Kei' light car category.