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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Penalty points separate good girls and bad boys

MORE THAN 30,000 male drivers aged 17-20 have anything up to six penalty points on their driving licences. There is also a wide gulf between offending rates for young men and young women, with women drivers aged 20 or under only recording 9,758 instances of attracting three to six points. As many as 1,210 17-year-old males have accrued up to six points, with 358 currently having the maximum permissible six.

LSE shows the Range Rover Sport ‘Tiret’ Coupe

A bespoke version of the LSE Range Rover Sport Coupe - The Tiret Coupe - currently on show at the Baselworld Show in Switzerland The LSE Coupe is not quite as radical as the original Stormer Concept, but it goes a good way to addressing the style issues that surround the Land Rover version of the car; the LSE is certainly more individual. Powered by either the regular 4.2 supercharged lump (or the TDV8 as an option), the standard S/C lump can be tweaked to deliver either 480bhp or 520bhp. But even the regular S/C in the LSE comes with a tweaked ECU to deliver more power and torque than the standard unit.