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Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

Jeep introduces 2014 Wrangler Polar Edition for winter

The 2014 Jeep Wrangler Polar Edition first made its debut at the Frankfurt motor show this past September, showing off its new front grille, gloss black alloy wheels and polar white interior finishes. The winter Wrangler will arrive in showrooms this November, just in time for the snowy season. The Polar Edition takes inspiration from the great outdoors, incorporating Jeep's 4x4 capability as well as new design cues taken from the severe climate and extreme conditions that characterize the Antarctic region.

Porsche Museum hosts Colección Goméz

The Porsche Design Museum is opening a new special exhibition today, September 20th. Called the ‘Colección Goméz' the museum will display 24 works of art created by 19 South American artists who have used Porsche 911 GT2 hoods pressed into service as a ‘canvass'. The new exhibition is the brainchild of Jorge Gómez, both an art lover and big fan of the Porsche brand.