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Jaguar signs up Beckham for Chinese team
Fri, 07 Mar 2014First José Mourinho, now Jaguar has signed up David Beckham for its team of ambassadors to promote the new F-Type Coupé worldwide. Beckham will be kicking off his position in China, where’ll he be seen with the F-Type on billboards as well as in magazines and on TV. José Mourinho to get first F-Type Coupe The cars of David and Victoria Beckham “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham.
Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]
Thu, 05 Sep 2013Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.