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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Pioneer App Radio officially unveiled

Pioneer has officially unveiled the App Radio that AutoWeek told you about earlier this month. Now that it's willing to talk, Pioneer claims that the radio and audio system is "the first in-vehicle product designed to utilize the processing power, storage capacity, network connectivity and apps of the iPhone and iPod Touch as the primary source for its information and entertainment capabilities." That does sound a lot like what Mini Connected and, in a more platform-agnostic sense, Ford Sync are doing. Pioneer said it couldn't speak to the similarity of those systems, but Ted Cardenas, director of marketing for Pioneer's car-electronics division, briefed us on installation of the device and what Pioneer is doing to minimize driver distraction.

Pandora now available for 2011 BMW models

A free Pandora Internet radio iPhone app is now available for 2011 BMW models that use the BMW Apps feature. Popular features available through the app include access to existing stations, creating new stations, the ability to thumbs-up or thumbs-down tracks and the option to bookmark songs. To stream Pandora, the iPhone is linked to the car via a USB cable or through the center armrest with an available snap-in adapter.