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First Sight: Mercedes-Benz SL

The new high-tech, low weight Mercedes SL roadster receives its official global unveil next week in Detroit but Car Design News got an early peek of the final production car and had a chat with its designers at Mercedes' US advanced design studio in Carlsbad, California back in November. "We want to get back to clean, long-lasting design," director of Mercedes global advanced design and SL project leader, Steffen Kohl told CDN at the exclusive preview of the sixth-generation model. "So the new SL is long, sleek and still full of tension in the feature lines but less wedgy." In a short presentation Kohl felt all SLs became successfully iconic in their times because they followed two key rules – ‘sensuality' and ‘cleanness' – but alluded that the first rule may have been lost in more recent eras.

Peugeot 308 (2014) first pictures of Peugeot's new Focus-fighter

This is Peugeot's all-new family hatchback: the 308. Yep, that's right: Peugeot isn't rolling over to the '309' moniker, but don't be fooled: the new 308's design looks worlds apart from the off-the-pace outgoing car. Sticking with the same model names for all future cars will simplify the range for consumers, reckons Peugeot: it's a demonstration of the fightback to rebuild the brand's image (think Ford ditching the 'Escort' badge and sticking with 'Focus' instead). The new 308 is 140kg lighter than before, more economical and gets a totally rethought cabin.

Audi Allroad Shooting Brake unveiled at 2014 Detroit Motor Show

This is Audi’s Allroad Shooting Brake show car, unveiled on the eve of the Detroit Motor Show. It's a reminder that Audi is gunning for sales from Mercedes-Benz and BMW - and a warning that there isn’t a niche it isn’t prepared to plug. The tri-motor, all-wheel drive hybrid, complete with 400hp and 480lb ft of torque, promises to be a fast, usable crossover when it appears on sale – and Audi is hinting that might not be too far away.