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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Experts Urge Buyers To Focus More On Depreciation Than Fuel Economy

FOCUS more on a car’s value not its fuel economy if you want to save money. That’s the advice from leading valuation experts CAP Automotive. According to the independent experts, millions are wasted by drivers who focused on performance at the pumps when they chose their car, instead of the real cash-killer - depreciation.

Saab's convertible turns 25

Another day, another anniversary. This time, it is the Saab convertible donning the proverbial party hat and counting the candles as it celebrates its 25th anniversary. With Saab's well publicized financial difficulties dominating headlines of late, we saw it fit to look back on happier times for the Trollhättan-based brand.