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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

New Lexus LS600 Hybrid launches at Frankfurt

The revised 2010 Lexus LS600h Hybrid The 2010 version of the LS600h gets a set of styling tweaks, which include modifications to the front end with LED indicators, new bumper and grill, and new fog lights. Other changes include the door mirrors and chrome detailing. This hybrid only LS600 (Lexus has said they intend only making hybrids in future ) has had improvements made to the Hybrid System including an ‘Eco’ mode which effectively turns down throttle response to make the LS600h more economical.

International artists give Volvo XC60 a makeover

A 2014 Volvo XC60 was given a makeover at the third annual Volvo Art Session in Zurich, Switzerland, by a team of international artists. The event, which took place at Zurich's central train station, carried theme of ‘Designed Around You' and placed a white XC60 in front of a white dropback canvas. Artists were then set the task of transforming the car into a personal work of art, but which would only exist until the next artist took over and painted over it.