Oer 916813 69 Camaro Front Side Marker Lens on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Geneva motor show 2012: a video review

As is now traditional, CAR gathered together three writers for a video debrief at the end of the first press day at the 2012 Geneva motor show. Listen to executive editor Gavin Green, contributing ed Ben Oliver and associate ed Tim Pollard debate the themes of the Geneva auto show in our video clip. We make no excuses for the production values – this is literally a handycam stuck on the dashboard of an ancient Land Rover Defender.

Mini auctions Kiss Countryman cars to fund global relief efforts

If Dad's Gene Simmons poster is starting to lose its luster, you should probably sign on to eBay to try to win him a custom-painted Mini forever emblazoned with that tongue. Mini and the rock bank Kiss partnered to auction four Countrymans (Countrymen?) that are custom-painted with the iconic likeness of each band member, in a 10-day Father's Day charity auction that started on May 29. Kiss band members joined Mini at the New York auto show in April to unveil the four vehicles now up for auction.