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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

British Grand Prix 2011: Paul di Resta stakes his claim

Ominous skies over Silverstone during qualifying Qualifying for the 2011 British Grand Prix was a wet event. After all, this is England in July. Lewis Hamilton continued to act like a child who doesn’t get his own way; it was apparently his team’s fault for putting the wrong tyres on his car that he ended up in 10th place on the grid.

Jaguar Land Rover create 700 more jobs at new engine plant

Jaguar Land Rover has announced that they are creating an additional 700 jobs – double the original – at their new engine plant in Wolverhampton. Back in 2011, we revealed that Jaguar Land Rover were planning a new facility on the i54 development in Wolverhampton to build engines for their cars, removing the reliance on Ford’s (excellent) engines in the process. That investment was to be £335 million with 700 new jobs created in Wolverhampton – and more than 2,000 in the supply chain – but it seems that’s not going to be enough with Jaguar Land Rover sales continuing to grow at a great rate of knots.