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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Hamilton takes pole in F1 Spanish Grand Prix – and then loses it.

Hamilton takes pole in Spain - but starts at the back of the grid Lewis Hamilton has taken pole at the 2012 Spanish Grand Prix but will have to start at the back of the grid after running out of fuel. It was an interesting qualifying for the 2012 Spanish Grand Prix in Barcelona, with McLaren’s Lewis Hamilton taking pole position from the Williams of Pastor Maldonado. But it was all for nought for the McLaren.

A Pagani Zonda R For Sale – Track not included!

A Pagani Zonda R is up for grabs As we reported recently, Pagani has finally got round to officially launching the Pagani Zonda R, the ultimate performance Zonda (not that there’s anything wrong with the performance on the Zonda S or Zonda F or Zonda Cinque or…), which is a pure, track-only version of Pagani’s stunning supercar. As you would expect, there are only going to be a handful of Zonda Rs made and frankly, unless you have your own track (or own your own country), you’re not going to be able to use it to blat down to the pub on a Sunday lunchtime. But that small detail won’t stop the well-heeled petrol-head from digging deep to buy one.