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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Mercedes and McLaren – the end of the road

The last SLR Stirling Moss ends the McLaren Mercedes relationship Times they are a changin’ for Mercedes & McLaren. The very last Mercedes McLaren SLR – The McLaren SLR Stirling Moss – has now rolled out of production at McLaren in Woking and both Mercedes and McLaren are going their seperate ways. McLaren is working to bring the new McLaren MP4-12C to market by 2011 as a replacement for the SLR, and Mercedes has already launched their replacement – the Mercedes SLS AMG Gulllwing – although it will be a few more months before cars hit the road.

Fiat 500 by Diesel – now it’s the convertible 500C by Diesel

The Fiat 500C by Diesel Fiat has been trying hard to churn out as many limited edition versions of the 500 as MINI have managed on their own re-created motoring icon. That’s probably an impossible target (we reckoned that MINI managed a new model a month last year) but that’s not going to stop Fiat having a good old bash at milking the ‘Limited Edition’ market. One of the earliest limited edition specials from the Fiat 500 was the ‘Style’ makeover from designers Diesel.