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Lorenzo Ramaciotti to head Chrysler and Lancia design

Lorenzo Ramaciotti, current head of design at Fiat Group, has been tasked with leading the design of future Chrysler and Lancia products in a bid to more than double the sales figures of the newly collaborated brands. The 63-year-old former Pininfarina designer – credited to some of the most beautiful Italian machinery of the modern era – has been asked by Sergio Marchionne, chief executive of Fiat and Chrysler Group LLC, to create a common styling language for the two brands that wouldn't look out of place in Detroit or Milan. Ramaciotti has made it clear that badge-engineering isn't going to be the future for the two brands and is hoping to inject a unique, but global flavor, into the two brands.

Panda Antarctica starts epic trip to Sochi Games

THE WINTER-THEMED limited-edition Fiat Panda 4x4 Antarctica has set out on an epic commute from Turin to its Winter Olympics home in Sochi, Russia. The Panda Antarctica, in association with sponsors Nokia, Nitro Snowboards and Beats by Dr Dre, began its journey last week. It’s a marketing exercise aimed at young people, who might be into fashion or winter sports and who just might buy a Panda.

Fiat 500C Prices announced – and the UK gets it first!

Fiat has announced UK Car Prices for the 500C - and the UK is the first in Europe to get the 500C [ad#ad-1] Fiat, on something of a roll at the moment, revealed the latest version of the terrific Fiat 500 – the convertible Fiat 500C – at the Geneva Motor Show earlier this month, and has now revealed prices for the UK. The Fiat 500C will be on the roads by the Summer in the UK – ahead of anywhere in Europe, including Italy – and will no doubt prove to be as successful as its tin-topped siblings. Starting point for the 500C is £11,300, rising to £14,100 for the high-spec ‘Lounge’ version.