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Book Review: Masters of Modern Car Design

Authors Bart Lenaerts and Lies Del Mol Publisher Waft ISBN 978-9081482042 Price €60 Available from http://www.waft.be/ There are surprisingly few books dedicated to car designers and fewer still that scratch below the surface of the slick, sharply-suited PR messages that have elevated today's top creatives to front men of many brands. The guys from Waft see things differently. They first came to our attention with their book Belgian Car Designers, profiling the surprising number of their countrymen holding top design seats.

Toyota Prius C Concept – a City Prius for 2012

The Toyota Prius C Concept - a 'City' Prius The Prius – love it or hate it – has been with us for more than a decade, with the third generation Prius arriving in 2009. And we’ve long expected Prius to become a brand – just like Lexus – but it’s never happened. What is happeneing is the expansion of the Prius as a model range, starting with the Toyota Prius V MPV debuting at Detroit.

Detroit designs the future

Every time I walk into the College for Creative Studies here in Detroit, I am completely blown away by the students' talent level. Recently I went to CCS, as we call it around here, for the Michelin Challenge Design. You can see the work here.