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Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.

1964 Mercury Comet with half a million miles is retired—what next?

By now you've probably heard about Rachel Veitch's 1964 Mercury Comet Caliente. She purchased the car new and has cared for it meticulously since. As of last week, the odometer tallied more than 576,000 miles.

Toyota Prius Recall: 30,790 cars in the UK, 1.9 million worldwide recalled

The 3rd generation Toyota Prius (pictured) is being recalled Toyota’s hasn’t had a lot of luck with recalls in the last few years, although the latest recall for the Toyota Prius isn’t quite on the scale we’ve seen for previous recalls. It’s only eight months since the last Toyota Prius recall – which affected around 5,000 Prius models in the UK from 2009 – but this latest recall is a lot more extensive, affecting third generation Prius built from March 2009 to February 2014 and totalling 30,790 cars in the UK and 1.9 million worldwide. The issue is a problem with the hybrid system’s boost converter software, which is used when the car is under heavy load such as accelerating hard from a standstill.